Author name: Sourabh Kumar

The Best Social Media Metrics To Focus On In Your Campaigns

The Best Social Media Metrics To Focus On In Your Campaigns

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The Best Social Media Metrics To Focus On In Your Campaigns In today’s competitive digital landscape, understanding social media metrics is essential for running successful campaigns. Likes and followers may look impressive, but they don’t always reflect real performance. To achieve meaningful growth, brands must focus on the best social media metrics that align with […]

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What Is Google E-E-A-T A Complete Guide to Building Trust and Rankings

What Is Google E-E-A-T? A Complete Guide to Building Trust and Rankings

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What Is Google E-E-A-T? A Complete Guide to Building Trust and Rankings Introduction to Google E-E-A-T Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a key concept used in Google’s Search Quality Evaluator Guidelines to assess the quality and credibility of content. While E-E-A-T is not a direct ranking factor, it strongly

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AI in Social Media How Artificial Intelligence Is Redefining Digital Engagement

AI in Social Media: How Artificial Intelligence Is Redefining Digital Engagement

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AI in Social Media: How Artificial Intelligence Is Redefining Digital Engagement Introduction to AI in Social Media AI in social media has rapidly transformed the way brands, creators, and users interact online. Artificial intelligence in social media marketing is no longer a futuristic idea—it is a daily reality shaping content creation, audience targeting, customer service,

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The Google API Documentation Leak 10 Insights for Digital Marketers

The Google API Documentation Leak: 10 Insights for Digital Marketers

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The Google API Documentation Leak: 10 Insights for Digital Marketers The recent Google API documentation leak sent shockwaves through the digital marketing and SEO community. While Google has long maintained that its ranking systems rely on complex, holistic signals, the leaked documents offered rare insight into how Google may actually evaluate websites. For digital marketers,

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Inside the Rainbow – 3 Pride Marketing Campaigns of Substance

Inside the Rainbow – 3 Pride Marketing Campaigns of Substance

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Inside the Rainbow – 3 Pride Marketing Campaigns of Substance Pride Month has become a key moment for brands to show support for the LGBTQIA+ community. However, audiences today are quick to distinguish between surface-level rainbow branding and authentic Pride marketing campaigns that create real impact. Meaningful Pride marketing goes beyond logos and hashtags; it

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The Digital Marketing Interview Getting Your Approach Right

The Digital Marketing Interview: Getting Your Approach Right

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The Digital Marketing Interview: Getting Your Approach Right A digital marketing interview is not just about proving what you know, it is about demonstrating how you think, plan, analyze, and adapt. Employers look for candidates who combine technical skills with strategic thinking, creativity, and data driven decision making. Getting your approach right can make the

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4 Key Content Marketing Trends Shaping Digital Growth

4 Key Content Marketing Trends Shaping Digital Growth

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4 Key Content Marketing Trends Shaping Digital Growth Content marketing continues to evolve as audience behavior, technology, and platforms change. Brands that adapt to new trends stay visible, relevant, and competitive. Below are four key content marketing trends that are defining successful strategies today and beyond. 1. AI-Powered Content Creation and Optimization Artificial intelligence has

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How Social Media Algorithms Work in 2026 A Complete SEO Guide

How Social Media Algorithms Work in 2026: A Complete SEO Guide

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How Social Media Algorithms Work in 2026: A Complete SEO Guide Social media platforms in 2026 are more intelligent, predictive, and personalized than ever before. What users see on their feeds is no longer random or purely chronological. Instead, advanced social media algorithms powered by artificial intelligence decide which content deserves attention. Understanding how these

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Preparing for the Cookie-Free Future

Preparing for the Cookie-Free Future: A Strategic Guide for Modern Marketers

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Preparing for the Cookie-Free Future: A Strategic Guide for Modern Marketers The digital marketing landscape is undergoing a profound transformation. With growing privacy regulations, browser restrictions, and heightened consumer awareness, third-party cookies are rapidly becoming obsolete. Preparing for the cookie-free future is no longer optional; it is a strategic necessity. Brands that adapt early will

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